Public relations is about using the media and direct involvement with the public to build awareness and influence opinion. At one end, it may be as simple as an ongoing program of press releases, blogs and social media; at the other, it’s can be a highly focused effort designed to maximize positive outcomes for a product launch, trade show or fund-raiser, using tactics ranging from email blitzes to staged events. Let me help you define your audiences, craft appropriate messages and design tactics to help tell your story.