Client: Outlaw
Project: Z-fold brochure
Sentry is a brand extension of the nationally-known Sergeant’s Pet Care, and Outlaw was a new product that promised to repeal insects longer than its chief competitor, Endure. This brochure, which doubles as a direct mailer, focuses on clear language and visual aids to explain why the new Outlaw squeeze-on repellant is superior to its competitors.
- Concept and Copy: One Good Adguy
- Graphic Design: Bulldog Graphics