ICON Firecrest Case Study

Client: ICON Firecrest

Project: Case Study

One of the advantages of a case study is that readers tend to be less skeptical about information that’s presented as fact rather than as advertising. Ideally, a case study tells a story: it defines a problem, proposes a solution and presents the outcomes of that solution. As this example illustrates, however, the sales message can still come through strongly.

• Copy: One Good Adguy
• Design and Production: SCORR Marketing