ICON Carnegie Melon Press Release

Client: ICON Firecrest

Project: Press Release

I’ve written literally thousands of press releases in my career, and I’ve learned that when your company has legitimate news, the best way to maximize its impact is with a professionally-prepared statement. This one for the Firecrest division of ICON highlighted research at a prestigious university that bolstered their product claim but in an objective and highly credible way that wins favor with both editors and their readers.

• Copy: One Good Adguy
• Design and Production: SCORR Marketing