LabConnect Lab Harmonization White Paper

Client: LabConnect

Project: Lab Harmonization White Paper

When the topic is technical, one of the best ways to approach it is in a white paper. White papers are presented as non-promotional teaching tools, intended to help the reader better understand a feature, process or technology. Importantly, because they are more academic in their tone and approach, they are less likely to encounter resistance to the underlying sales message.

• Concept and Copy: One Good Adguy
• Design and Production: SCORR Marketing